The ReDirect Guide is a new breed of media company - one that is dedicated solely to creating innovative and effective media that encourages green living and sustainable communities; one that focuses on the end result of its messages instead of simply contributing to the chatter of commercialism; one that holds itself to the market rigors of a for-profit corporation while operating with a mission and ethics expected of a non-profit organization; and one whose actions are driven by three bottom lines - planet, people, profit.

Our products and services are designed to promote businesses that incorporate environmental and social responsibility, to strengthen community, to provide educational resources, and perhaps most importantly, to make it easy for consumers to find healthy and sustainable products and services in their area. As our name implies, we redirect consumer support to sustainable companies by providing an easy to use guide to green businesses and local resources.

We understand that in our society, every dollar we spend represents a choice, and those choices cumulatively determine what appears in the marketplace. Corporations producing goods will respond to increased demand for sustainable products, and likewise, will respond to declining demand for products that harm our environment, workers, or communities. We believe that by redirecting buyers to businesses offering earth friendly, socially responsible, and health oriented goods and services, we are helping to guide the way to a vibrant, healthy and sustainable future.

Currently, we are proud to serve communities with our offices in three regions: the Portland and Vancouver metro area of Oregon and Washington, the Greater Salt Lake City and Park City region of Utah, and the Northern Front Range region of Colorado including Denver, Boulder, Fort Collins, and the surrounding communities.

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Products & Services

The ReDirect Guides: We are best known as the publishers of the ReDirect Guides - a green business directory and resource guide for each of the three regions we serve. These annual directories of healthy and sustainable businesses are chock full of substantially better options for everyday purchases, presented alongside regionally appropriate educational articles and community resources. Each business, organization, and resource is screened and qualified by our staff to ensure that we are promoting environmentally and socially responsible products and services.

The ReDirect Guide is always free to the community, and we distribute the copies widely, actively, and throughout the entire year. In each copy, readers can find categorically organized green business listings and ads, concise and informative educational articles, community resources such as maps and events listings, our catalog-like Green Marketplace section, our Eco-Travel and Daytrips section, and other features designed to make living green fun, easy, and rewarding.

www.ReDirectGuide.com: Our website complements our printed directories, and we continuously update this site with new listings, events, and information. As with the printed ReDirect Guides, the website has regionally appropriate information for each community we serve. ReDirectGuide.com continues to evolve with new features intended to benefit our communities, so please visit often.

ReDirect Guide Visa: The planet's first credit card that offsets carbon emissions with every purchase and offers discounts and special offers from green businesses. This revolutionary card not only reminds you to buy healthy and sustainable products and services, it also rewards you and helps reduce your carbon footprint to help address global climate change. Learn more about this card, our partners, carbon offsets, and discounts by reviewing the ReDirect Guide Visa information.

Sustainable Event Production: For the past seven years, we have also been producing expos, fairs, festivals, business-to-business networking socials, and other events. These innovative and interactive events have provided yet another forum for conscientious people to discover environmentally friendly, socially responsible, and healthy products and services. Our event production history prominently includes:

• Give Green! Sustainable Holiday Food and Gift Fairs
• Natural Style Home and Garden Expos
• Greener Homes and Gardens Expo
• Natural Style: a Sustainable Living Festival
• Green Sprouts Organic Baby and Family Festival
• Green Frontier Fest in conjunction with the 2008 DNC and City and County of Denver

Creative Services: We combine our extensive experience in graphic design, publishing, communications, marketing, event management and community outreach to help our sustainable business clients communicate clearly and effectively about the ecological, social, and health advantages of their companies.

Consulting, Speaking Engagements and Special Projects: The ReDirect Guide team has earned a unique set of knowledge and skills through our deep involvement with a broad spectrum of sustainable businesses, initiatives, and policies. From our vantage, we see what works, where market opportunities exist, and what is on the horizon for sustainability.

We tailor our services to meet the needs of private and public entities, and we have strong alliances with third party professionals for quick assembly of a specialized project team. Our capabilities and project history include sustainability consulting and research, custom publishing and print management, distribution strategy development, event production assistance, board and committee involvement, and speaking engagements. We welcome inquiries on how we can assist your organization or cause.

In Development: At the ReDirect Guide, we dedicate our creativity, passion, resources and talents into continuously improving our existing products and services, as well as inventing new offerings that will help us achieve our mission. We encourage you to sign up on our mailing list so that we can keep you informed of our events and other significant updates.

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Our Philosophy

While we don't advocate rampant consumerism, we do acknowledge that we all have needs and desires that will drive consumption and that we live with a marketplace full of choices, mixed messages, and confusing certifications and claims. We know that consumers have a direct and massive influence on how products are made and services are offered. We also believe that as members of the global community we have the opportunity to shape the world in which we live.

Our work at the ReDirect Guide is intended to provide pragmatic and easy to use tools to help everyday people make green choices in their everyday purchases. We believe that by finding, qualifying, and presenting green businesses in easy to use formats, we are helping individuals contribute to a better world with every dollar they spend.

We are fond of saying "Living green and spending with intention is easy with the ReDirect Guide."

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Our Mission & Values Statement

Our mission at the ReDirect Guide is to foster the growth of the sustainable business community, facilitate green lifestyles, and empower consumers to leverage their everyday purchasing decisions into powerful and measurable support for social responsibility, environmental stewardship, and healthy communities.

We adhere to the following principle values, listed without regard to priority:

• We value, adhere to, and promote the concept of three bottom lines in business decisions - earth, economy, and equity.
  
• We deeply value our employees, customers, readers, and communities and pledge to forge positive, respectful, lasting and mutually beneficial relationships.
  
• We value healthy individuals and communities, knowing that good health, peace, and opportunity afford focus on protecting the Earth and its inhabitants.
  
• We acknowledge the intrinsic value of all species and the habitats upon which they are dependent and interconnected.
  
• We value education and initiatives focused on healthy and sustainable communities and their interdependent relationship to our global environment.
  
• We value the honest and diligent assessment of our own ecological and social footprint and commit to exploring ways to lessen our negative impacts.
  
• We value and pledge to contribute to the creation of new companies, jobs, and careers in the sustainable business community.
  
• We value local community and regional economy, while embracing the benefits of responsible national and international exchange of ideas and commerce.
  
• We promote the concept of moving beyond sustainability into a paradigm where human activity results in a net positive impact to the Earth and its inhabitants through environmental restoration, peace, social equity, and proactive planning.
  

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Who Qualifies to be in the ReDirect Guide?

The decision of who can "qualify" to be listed in the ReDirect Guide is not always an easy one to make. With our mission in mind, we meet with and evaluate every potential advertiser in a preliminary interview to determine whether or not that organization offers our readers "a substantially better choice" than business-as-usual. That way you can be confident that the businesses and organizations presented in the ReDirect Guide are truly offering green products and services. Most commonly, we work with businesses or organizations that offer goods and services that are environmentally friendly, socially responsible, or health-oriented.

A great example of a business that meets all three criteria is a bicycle shop, which offers affordable, alternative transportation that encourages exercise and fitness. Other advertisers, given the nature of their business, however, cannot be evaluated according to this "substantially better choice" rule. In these cases, we must make a judgment based upon each individual organization, and we do so with the integrity of the overall Guide in mind. We are often asked if we refuse advertising dollars by turning companies away - the answer is a resounding "yes." However, when a company fails to qualify, we try to offer recommendations on how they may implement sustainable practices, so that we may reevaluate them for future inclusion.

In summary, we have a balancing act to perform - on one hand, we must provide our readers with enough businesses and categories to make the ReDirect Guide a useful tool. On the other, we must be diligent to avoid "diluting" our directory with organizations that do not contribute to a more healthful and sustainable economy. We will continue to work carefully to avoid upsetting this balance and encourage your feedback to help us stay on course.

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Guiding by Example: Our Words in Action

At the ReDirect Guide we take sustainable practices, our mission, and our values seriously in every aspect of our operations. We diligently consider how our actions and decisions will impact the earth, economy, and equity bottom lines. The following is a list of some of our policies and actions that demonstrate our commitment to guiding by example:

• Equal Access and Apolitical Nature: Copies of the ReDirect Guides are always free and distributed widely throughout the Portland and Vancouver; Salt Lake and Park City; Denver, Boulder and Fort Collins regional areas. The content is also freely accessible on our website and we offer free entry into our community events. We strive to maintain political neutrality in our work. We believe that everyone should have access to information and education about healthy and sustainable living, and work diligently to provide that access. Sustainability will never be successful if limited to a small group of individuals - it must be embraced by the majority.
  
  
• Paper Selection and Printing: We print the ReDirect Guides on 100% recycled, process chlorine free (PCF) paper, sourced from paper companies that purchase renewable energy credits or operate using renewable energy resources. When possible, we select paper mills that are also as close as possible to the printing facility to minimize transport related embodied energy. We specify the use of vegetable based inks, avoid unnecessary varnishing treatments, and reuse shipping boxes and pallets.
  
  
• Sustainable Pricing Structure: Our company was founded with a basic tenet that effective advertising should be accessible to all businesses who are contributing to healthy and sustainable communities. We believe in having rates set to serve the full spectrum of businesses - from individual proprietors and startups to international corporations. We achieve this goal by offering easily affordable rates, interest free payment plans, as well as substantial discounts and scholarship opportunities for nonprofit organizations. In return, we deliver multifaceted, highly visible advertising.
  
  
• Distribution and Transit: We distribute the ReDirect Guide using bicycles, an electric scooter, bio-diesel, natural gas (CNG), and fuel-efficient vehicles to as great an extent as possible. We plan delivery routes that will maximize fuel efficiency and multipurpose our trips. We incorporate awareness of clean air action alerts and high traffic times into our transit decisions. When travel is required, we purchase carbon offset credits for flights taken, choose green hotels or lodging options, and seek out other ways to mitigate the impacts associated. The racks we build to display the Guide are made from wheat board, low-VOC finishes, and are designed for minimal waste in production and maximum lifespan.
  
  
• Employee Relationships: We offer living wages, healthcare benefits, profit sharing, flexibility, and a supportive, nondiscriminatory and open environment to our employees. We believe our workplaces should fuel employees' passions for a better world and encourage each individual to thrive, learn, participate, grow and share.
  
  
• Offices: Our office locations are chosen to minimize overall commuting and we often work in virtual office environments. The offices are equipped with a variety of healthy and non-toxic amenities and improvements such as zero-VOC paints and desks made from reclaimed materials and wheatboard. We purchase green power and we diligently minimize energy usage by using natural temperature regulation, CFL light bulbs, low energy consumption electronics, and, of course, simple conservation techniques.
  
  
• Purchasing Policies: We purchase office supplies, building materials, fuel, energy, and other goods and services from our clients whenever possible. Our preferences are focused further on reclaimed, recycled, or sustainably sourced content, right-sizing, end-of-life options, embodied energy, and durability. To reduce the use of paper in our office, we use electronic systems whenever possible, and use both sides of sheets.
  
  
• Community Involvement: We produce green living expos, fairs, festivals and other events throughout the year that emphasize education, community building, and promotion of sustainable business. We donate 100% of the door proceeds from these events to local non profit partners to further strengthen the communities we serve. Additionally, we sponsor, promote, and participate in others' events throughout the year that provide education about sustainable and healthy living or provide us a means to promote the socially responsible and eco friendly business community.

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Our History

In 1999, Michael Johnson - the Founder of the ReDirect Guide - made the difficult decision to abandon a business plan he had been working on for several years for a green building materials store in Portland, Oregon. Having developed a passion for green building and environmental protection in his education and previous career, the store was to be a culmination of his dreams and experiences. The Achilles Heel for that plan - the reason he felt he had to abandon it - was rooted in advertising. Simply put, traditional media were all price prohibitive and no media existed to connect conscientious consumers to local, healthy and sustainable companies.

Recognizing the advertising problem as a market opportunity led to the creation of the ReDirect Guide. The first edition included a green business directory along with articles and community resources; and was released in Portland on Earth Day in 2001. Encouraged by the community's tremendously positive response, we continued to build and improve our products and services to best meet the outreach needs of many different types of businesses. In 2004 and 2006, respectively, we accepted invitations from community members and organizations in Utah and Colorado to create local ReDirect Guides in those regions. We now have offices and local staff in each of those regions, and continue our work to make the most effective community resources possible.

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The ReDirect Guide Team

ReDirect Guide's team is comprised of a diverse group of passionate change agents who were selected for their talents, dedication to various social and environmental causes and to the advancement of the green business community, and their desire to apply their skills in a manner that benefits the communities we serve and our planet as a whole.

If you are interested in joining our team and making a difference with your daily efforts, please visit our open positions / green career opportunities page.

Michael Johnson: Founder, Publisher, Wolf Advocate Michael is a life-long advocate for wildlife and environmental protection, an avid enthusiast of outdoor recreation, and a driven entrepreneur fueled by passion for a better world.

Robin Wang: Publisher, Efficiency Guru, Dad A native New Yorker and 15 year veteran of the hi-tech industry, Robin, together with his family, packed up all their belongings (including their kids!) and moved out to Portland to embark on a new adventure.

Sarah Wells: Associate Publisher, Hipster Cowgirl Sarah holds concurrent degrees in Public Relations and Political Science from the University of Oregon.

Allie Callow: Member Advocate, Style Diva In 2002 Allie received a BS degree in Planning with Minors in Environmental Studies and Historic Preservation from the University of Oregon.

Ariana Friedlander: Member & Area Advocate, Northern Colorado Ariana grew up in small town West Chester, Pennsylvania where she has fond memories of playing outside in the woods that surrounded her home as a child. She completed her undergraduate work at Hampshire College, a small liberal arts school that allowed Ariana to deign her own concentration titled Culture Health and Science; an analysis of holistic living.

Marina Diehl : Accounts Payable / Accounts Receivable, Eco-Fashionista, Lyrical Warrior Marina was born with the gift of making sense of the infinite world of numbers backed up by her persistent grandfather who, as a diligent math professor, loved to give her nightly math homework. These extra hours paid off and Marina left with the gift of being the coolest proficient bookkeeper around.

Lori Powell: Member Advocate Lori earned a degree in Education from the University of Georgia with a focus on outdoor education and environmental ethics. She is excited to now integrate her passion for sustainability into her work at the ReDirect Guide to help grow the sustainable business community.

Michele Hart: Sales & Outreach Assistant Michele grew up on the lakes of Minnesota and earned BS degrees in Marketing and International Business from Iowa State University. Hoping to use her business degree to affect social change she migrated to Denver, CO and worked with social and sustainable businesses on increasing the demand for fair trade products.

Heather Schrock: Regional Manager - Portland/Vancouver Heather is a recent “replant” to the Portland area from her whirlwind worldwide career as a singer. She is thrilled to have made the leap into Green Living, her other lifelong passion, for her next career adventure.

Raised in the tiny town of Aloha, Oregon, Heather was exposed at a young age to the inventiveness and forward thinking mind of her father, Cliff Schrock (Master Solar Engineer). When she left home for University of the Pacific Conservatory of Music, completely unaware of what the next 15 years would hold, she embarked on more than an education in music. Although Heather’s studies took first priority, she made time to volunteer for the community center, eventually creating and coordinating several outreach events to the local Cambodian community. Heather graduated in 1998 with high honors, and began a singing career that would lead her on a global expedition over the next ten years. She stepped foot on every continent, and reveled in the vast diversity of cultures and lifestyles. All the while, she continued to make volunteering a part of her life. She worked with Habitat for Humanity, The American Diabetes Association, The Red Cross, and Emergency Communities to name a few. The perspective she gained from her journeys and experiences only heightened her interest in simplifying and making sustainability her way of life. Although now retired from her singing career, she continues to sing for those who will listen. Heather lives with her ever loving and supportive partner, Ryan, and is enjoying the good life here in Portland where she intends to stay for a long, long time. Portland is, was, and always will be HOME.   Mary Rogers: Member & Area Advocate, Salt Lake City Most of Mary's childhood took place in Western New York while living near Lake Ontario. She later attended Ithaca College with the intention of becoming a sportscaster. While she developed her journalism skills, she became involved with several environmental and political activist groups on campus and the larger Ithaca community. While attending college, she also worked part-time at a European bakery and became a modern day Betty Crocker. After Mary graduated, she was no longer interested in sports broadcasting. Instead she wanted to educate teachers, parents and the public how to become more critical consumers of media and work towards media reform. She decided to obtain a Master's Degree in Educational Media at Appalachian State University. After graduating she taught full-time at ASU for three years and spent a majority of her free-time working with environmental non-profits and renewable energy initiatives for Western North Carolina. In March of 2008 she was standing on a curb and was hit by a car and thrown into a brick wall. The wreck reinforced that she needs to live each day like it is her last, and to follow her bliss, and move out West. Mary loves the accessible mountains for outdoor fun and all the sunny days in Utah. She is beyond ecstatic to work for the ReDirect Guide team and feels happy to know that she is helping businesses and consumers spend their money in an environmentally responsible and conscious way!

Jen Alt: Production Manager Jen was born in southern Arizona and moved all over the place before settling in Georgia, and earning a Journalism degree (ABJ) from the University of Georgia. After graduating, she moved to New York City where she worked with the Nickelodeon Magazine Group for four years promoting environmental responsibility and sustainability in publishing. Fed up by the limited growing space on her apartment fire escape, Jen decided to follow her roots back west, to Portland, where she hopes to engage more deeply in her passion for organic gardening and urban agriculture, and experience the amazing landscape at her new doorstep. In her time off, she enjoys getting her hands dirty, hiking the great outdoors, taking a twirl on the dance floor, and riding her bike around town.   Josh Mischke: Member Advocate Josh grew up in Southwest Colorado. Although he enjoys a cultured city lifestyle, he still has fun skiing, snowboarding, fishing and hiking with friends and family. His major passions are cycling, music, being part of projects that help create a better world, and living a healthy lifestyle in alignment with his values. Josh graduated from Colorado State University with a degree in Marketing Communications. After college Josh started working with non-profits doing fundraising for organizations such as the Sierra Club, Environment Colorado, and Save the Children. He has also done work on various political campaigns and been involved in social justice and environmental causes. He likes working to create the better world he envisions.   Karla Martin: Member Advocate Karla is a Pacific Northwest Native. She has lived in Oregon and Washington since she was four and can't imagine living anywhere else. From an early age her parents taught her the importance of living off the land and taking care of the earth which will in return take care of us. So it is only natural that her life steered her towards the sustainable industry shortly after school. She attended East-West College of the Healing Arts for her Massage Therapy Certificate. After several detours she found herself back in the sustainable world but on the building industry side where she has been working for several years. Karla lives in SE Portland with her husband, her two wonderful boys and two great dogs. The boys both attend a Spanish Immersion program offered by Portland Public Schools. Some of her community involvement includes volunteering for the school whenever possible and is involved in the PTA, she also just joined . She enjoys traveling, cooking, seeing live music, usually her husbands band, dancing, yoga, and gardening.   Daniel Lebowitz: Member Advocate Daniel grew up in Northern California and studied Spanish and Latin American History at the University of California, Davis. He studied abroad in Chile for a year and has spent extensive time throughout South America. He then moved to Madison, Wisconsin to continue his academic pursuits. After finishing his MA in Latin American Studies, he made his dream of living in beautiful Boulder, CO a reality. Growing up in an environmentally conscious family, Daniel was exposed to sustainable practices and concepts. He learned to garden organically, recognize the value and cost of resources, and to respect the planet and its inhabitants. His passion for nature and the great outdoors further encouraged him to adopt a lifestyle that fit with his values, living in housing cooperatives which emphasized reducing their global impact. He now spends his free time in the mountains where he climbs, hikes, backpacks, skis, and does any other activity that uses human motion. He enjoys working in an environment where his interests and creativity coincide with improving the community and planet.   Lara Gale: Outreach & Promotion Assistant Lara grew up in Utah's Salt Lake Valley camping, hiking and gardening, and fell in love with the endless creation flowing out of the natural world from an early age. She joined the Air Force Reserve to help pay for college and spent six years writing, photographing and running community programming at bases across the country and in Kyrgyzstan. A trip to Russia as a volunteer English teacher early in her college years led her from her studies in journalism to traveling and working outdoors. She volunteered for the Student Conservation Association, led wilderness therapy for adjudicated youth and spent a summer guiding in Colorado and Utah. Once she settled on pursuing a major in International Studies, she returned to the University of Utah and worked with elementary students in after school programs and an Outward Bound-based charter school. At the U, Lara met Sudanese young men who inspired her to learn more about sustainable development and join the Army Reserve as a Civil Affairs Specialist. After a recent deployment to Afghanistan, she has finally come to the conclusion that economic development is the key to vibrant forward progress for a diverse and struggling planet. She is honored to be able to work with ReDirect and the awesome, courageous people helping transform the marketplace for a sustainable future. Now that she’s settled in Salt Lake for the forseeable future, Lara is looking forward to increasing her culinary repertoire, getting back into a yoga routine, resuscitating some pet writing projects and spending time with friends in the mountains and cafes of the Wasatch Front.   Susie Lewis: Member Advocate Susie is a native Floridian who holds a degree in Advertising from the University of Florida. During her undergraduate years, she helped create a new student organization focused on campus sustainability and held numerous internships focused on social and environmental issues. She also wrote for the university’s first ever sustainability bulletin, helping create awareness of campus issues and success stories. For the past few years, Susie has worked in the food service industry helping her employer create a sustainability program from the ground up, focusing on such issues as food sourcing, energy and water conservation, and customer/employee education, among others. A recent transplant to Denver, CO, Susie enjoys exploring her new city, biking/hiking in the beautiful Rockies, growing her own food and meeting new interesting people. Susie is most passionate about sustainability as it relates to issues of food and health.   Trevor Baird: Member Advocate Born and raised in Orange County, CA, Trevor's passion for the environment developed early in high school after becoming very involved in the science program's field studies. His newly inspired love for the outdoors drove him to become the president of the environmental club, S.A.V.E., or Students Against a Vanishing Environment, working with the Surfrider Foundation and other organizations to provide education and activism among his fellow students and local community. Trevor then went on to study at Northern Arizona University in Flagstaff, AZ, to earn a bachelors degree in International Hospitality Management with a minor in Spanish. After some extended travels in Central and South America, Trevor returned home to Southern California. After a few years in the "OC", Trevor grew tired of the 'Hot, Flat and Crowded' smoggy skies and gridlocked traffic and moved to Park City, UT in December 2009. Since then, Trevor has enjoyed a great year of snowboarding, mountain biking, and overall exploration of his "new backyard" in Park City.   Kolin Leishman: Member Advocate Kolin was raised on the Chesapeake Bay in Maryland. He spent much of his childhood summers sailing up and down the east coast with his parents. This is where he developed his love for the environment. Blessed with the ability to travel, Kolin has been to every state in the lower 48. It was through his travels that he developed an affinity for the northwest. After graduating from Benedictine College in Atchison, Kansas, he continued his move westward ending up in Portland. Over the last three years, he has worked for a variety of environmental advocacy groups. Kolin embraces the sustainable lifestyle and has found a home at the Kailash ecovillage in SE Portland. At the ecovillage he spends his time gardening, communicating and sharing with community members. In his spare time Kolin enjoys hiking, camping throwing discs, writing, and celebrating life. He strives daily to live by the words, "Be the change that you want to see in the world"-Ghandi   Doug Wade: Member Advocate Doug, a native of the San Francisco Bay Area, has lived in Portland for 24 years. He holds a degree in music education and elementary education, and has taught elementary school for fifteen years, primarily sixth grade. He helped create a local environmental magnet school, and his favorite teaching activities centered around environmental projects and Outdoor School. Ultimately fed up with “the system,” Doug resigned from teaching to shift his career to the full-time pursuit of sustainability, and is currently working on an MBA in Sustainable Business at Marylhurst University. In his free time, Doug enjoys spending time with his amazing son and with the other important people in his life, playing music, reading, writing, learning, cooking and eating great food. Whenever he has a chance, he also enjoys spending time at the beach house he shares with his brothers on the Northern California coast.   Heather Cole Heather was raised in Sandy, Oregon and earned a degree in Exercise Sports Science at Oregon State University. After college her love for traveling took her to San Francisco for two years where she practiced yoga and worked in a physical therapy office. Heather believes the first step to sustainable living is an educated and healthy community, that only when families are healthy and have reliable shelter, can protecting the environment become a priority. Because of this she spends her time volunteering for a variety of causes. She has traveled twice to Mexico, once to build houses, and again to work in an abused women and children’s shelter. After hurricane Katrina, she traveled to the Gulf Coast to rebuild destroyed homes there. Throughout college she donated her time to a program which focused on improving the daily lives of children with disabilities, and also volunteered at a Multiple Sclerosis clinic where she conducted rehabilitative exercises with patients. Now, back in Oregon she enjoys spending time working out, dancing, walking the streets of the Pearl and swimming in every lake or river she can drag a friend to. She is constantly seeking out new gluten-free and locally grown delicacies, as well as expanding her study of Reiki and other forms of natural healing.   Steve Coughran: Member Advocate/ Outdoor Junkie Steve was born and raised in the beautiful Pacific Northwest and obtained a Bachelor of Science in Business with a concentration in Marketing at the University of Washington in Seattle. In 2004 Steve packed up and moved to Colorado to embark on a successful career in the Automotive Industry. When the company exited the state, Steve decided to take a year long sabbatical to explore the world and to re-evaluate his passions, purpose and values. After backpacking through Central America with his younger sister, traveling the U.S. on his Harley and surfing the beaches of Baja Mexico, Steve realized how different " American life" is in regards to sustainability and consumerism. Upon returning to the States he knew it was time to use his sales experience to be part of the solution and working for the ReDirect Guide was a perfect fit. Steve enjoys mountain biking, running, skiing, back-packing, reading, and cooking for friends and family.   Frog Eee: Mascot, Community Relations, Indicator Species So, yes, that is a frog that you see gracing the covers, pages, and website of the ReDirect Guides. Frog Eee was selected from a line of highly qualified candidates as our mascot for several important reasons: 1. Frogs are indicator species; in other words, in many instances frogs disappear first when a habitat is damaged, and conversely can be the first to return when the environment returns to a healthy, natural state. We are working hard to be sure all communities can thrive in their natural habitats. 2. In many societies' belief systems and folklore, frogs are representative of change and transformation. The ReDirect Guide is focused on influencing positive change through individual choices and lifestyles. 3. Frog Eee was too darn cute to turn down, loves children, and is generally very cooperative, requiring only attention to stay happy, so please, visit your ReDirect Guide often! Notice the three "e"s in Frog Eee's last name? Those stand for Earth, Economy, and Equity, concepts that are dear to the heart of any sustainability mascot. Frog Eee exists thanks to the creative illustration of Kirsten Gellella, C.B.A. (Creature Birthing Agent).

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Job Openings

Think. Live. Act. Work for the change you believe in.

Our mission is to make living green and spending with intention easy for everyday people, and to promote the growth of healthy and sustainable businesses. Among other services, we proudly publish the ReDirect Guides - comprehensive green business directories and resource guides for the Greater Salt Lake / Park City region of Utah, the Denver / Boulder / Fort Collins region in Colorado, and the Portland / Vancouver area of Oregon and Washington. Each ReDirect Guide presents consumers with a full spectrum of choices for healthy and sustainable lifestyles in their local area.

We invite extraordinary individuals to participate in a fast-paced, mission-driven, ethical, and meaningful work environment.

We are currently recruiting candidates for the following positions:

• Member Advocate / Account Representative - Salt Lake City, UT
• Member Advocate / Account Representative - Denver, CO
• Member Advocate / Account Representative - Portland, OR
• Member Advocate / Account Representative - Vancouver, WA
• Graphic Designer/Production Assistant - Portland, OR

MEMBER ADVOCATE / ACCOUNT REPRESENTATIVE

Job Responsibilities:

• Client Development and Relationship Building – You are comfortable approaching, evaluating, and soliciting businesses, introducing our services, answering questions, making cold calls, developing conversations and building rapport with strangers, implementing marketing campaigns, and handling objections professionally.
  
• Sales – You have acumen in turning opportunity to revenue. In other words, you are skilled in selling the promotional and advertising services that our company is based upon.
  
• Client Advocacy, Consulting and Problem Solving – You can help solve our clients’ promotional needs – in person, via email, or over the phone - by listening carefully, advising, and tailoring our various services to meet their needs. You have a genuine concern for the well-being and success of clients and constantly advocate on their behalf among our community
  

We're looking for someone who:

• Actively walks the talk about sustainability: someone who wants to bike to work, strives for a lifestyle powered by renewable energy, can tell us where his/her food came from, etc.... (you get the picture).
• Is an outgoing people-person passionate about promoting sustainability: You have a knack for striking up a conversation with strangers to promote sustainability.
• Is proficient in standard PC office software and basic internet applications,
• Has strong customer service, interpersonal and communication skills,
• Has a clean driving record, fuel-efficient transportation, and the ability to work weekends and evenings on an occasional basis.
• Is a team player willing to go the extra mile to help out the team,
  
• Thrives in working in a fast-paced environment without constant supervision under pressure and deadlines.
  
• Enjoys wearing multiple hats focused on sales, promotion, and outreach to the sustainable community.
  
• Has strong oral and written communication skills.

What we offer

• A salary that is based upon skills and experience plus a bonus plan based on company performance.
  
• Paid medical, dental, and vision insurance, and vacations after an introductory period.

To Apply:

**FOR CO/UT Positions**

1. Send an email to jobs@redirectguide.com with "Account Representative - [Region Name]" clearly identified in the email subject header

2. Attach your resume to the email.

3. Attach a concise cover letter to the email that describes:

• Why you are passionate about fostering and promoting healthy and sustainable lifestyles, communities, and businesses.
  
• Why you are the ideal candidate that we're looking for (refer to the "We're looking for someone who" section above)
  
• Your salary requirements and history.

Please only submit PDF, DOC, RTF or TXT attachments. Any attachments that we cannot open will not be reviewed.

You may also submit your application by faxing the requested materials to: (888) 774-1321.

Thank you for your interest!

PLEASE – NO phone calls!

**FOR OR/WA Positions** (we are trialing a new job application system)

1. Go to www.ReDirectGuide.com/jobs/apply.htm to submit your resume and your cover letter. (PDFs are preferred - Any files that we cannot open will not be reviewed)

2.. In your cover letter describe:

• Why you are passionate about fostering and promoting healthy and sustainable lifestyles, communities, and businesses.
• Why you are the ideal candidate that we're looking for (refer to the "We're looking for someone who" section above)
• Your salary requirements and history.

3. We anticipate many applicants, if you really want this position, submit something that will to stand out.

Due to the anticipated volume of applicants, we are only able to respond to the best qualified candidates.

Thank you for your interest!

PLEASE – NO phone calls!

GRAPHIC DESIGNER/PRODUCTION ASSISTANT

We currently have an opening for a Graphic Designer/Production Assistant with a focus on the following responsibilities:

• Print Production/Trafficking & Customer Service - organizing, collecting, and tracking print ad material from clients; coordinating proofing activities; assist with proofreading
• General Graphic Design - Design print ads for clients, develop internal promotional materials and collateral (print and web), assist with website design.

Who We're Looking For

The ideal candidate will have the following skills and attributes (in priority order):

• Walks and talks a "green" lifestyle - You are conscious about what you buy and what you do. You are passionate about helping the sustainability movement grow and thrive in ways that make sense to each individual.
• Superior Customer Service Skills - You thrive talking to people and know how to address customer questions and concerns - especially under tight deadlines - in an expeditious, pleasant, and professional manner via phone and email. You can turn problem situations into win-win solutions.
• Print Production Experience - We are seeking someone that is familiar with Illustrator/Photoshop/InDesign and the technical aspects of print production (e.g. you should be familiar with the following terms: DPI, TIFF vs EPS, X1A PDF, live fonts vs outlines, CMYK separations, registration, duotone, etc.). Prior print production experience is HIGHLY desired.
• Print & Web Graphic Design Experience - You have some prior creative design experience with print ads and layout as well as basic web design. IMPORTANT: While we welcome "creative" Graphic Designers to apply, this is not a design-only position. If you are solely interested in creative design, this is not the right position for you.
• Extreme Attention to Detail - You double-check your work to make sure everything is accurate and constantly anticipate when things may go wrong. You enjoy proofing articles and ads for discrepancies.
• Computer & Digital Media Skills - We're not seeking super-geeks, but you must be digital media savvy and have "real-world" experience with Illustrator, Photoshop, InDesign. We are a Windows based organization and prefer candidates with design experience in a Windows environment.
  

This is a full-time (Mon - Fri - 40 hours a week) position located in close in SE Portland.

What We Offer

• A salary that is based upon skills and experience plus a bonus incenctives..
• Paid medical, dental, and vision insurance, and vacations after an introductory period.
• A rewarding and meaningful job for someone passionate about sustainability coupled with a healthy work/life balance.
• A small, entrepreneurial environment with the opportunity to wear many hats.
  

To Apply, please:

1. Go to www.ReDirectGuide.com/jobs/apply.htm, select the "Graphic Design/Production Assistant" position and to submit your resume and your cover letter. (PDFs are preferred - Any files that we cannot open will not be reviewed). You may also submit a link to your portfolio.

2.. In your cover letter tell us:

• Why you are passionate about fostering and promoting healthy and sustainable lifestyles, communities, and businesses.
• Why you are the ideal candidate that we're looking for (refer to the "Who We're Looking For" section above)
• Your salary requirements and history.

3. We anticipate many applicants. If you really want this position, submit something that will to stand out.

No phone calls please. Portland residents only please - telecommuting is not available for this position.

Due to the expected volume of replies, we can only respond to qualified applicants.